The PlatinPlay Story
Founded in 2023, PlatinPlay is a direct response to the need for a reliable affiliate site that prioritises the needs of UK gamblers. Let’s be frank – there are hundreds of affiliate sites out there so you might be wondering, what’s different about PlatinPlay?
The answer is simple. We assembled a team of industry professionals with over 8 years of experience in the UK market, all of whom shared a common goal: to provide honest, comprehensive, and player-focused reviews of online gambling sites. Some members of our team are gamblers themselves, and so, stand to give some of the most unique insights about the online casino platforms, providers and games we write about across the entire internet. A bold claim – but one we stand by. We love what we do and want to share our knowledge with a community that is equally determined to find the very best the industry has to offer.
Our inspiration comes directly from the needs and interests of the players themselves. We recognise the challenges players face in choosing a suitable online gambling site among the vast number of options, and we decided to provide a solution. At PlatinPlay, we continually test, peer review, and rank online gambling sites to ensure we guide players to the right place based on their specific playing styles and preferences.
In essence, our story is one of dedication to the UK gambling community, a commitment to honesty, and a passion for making online gambling safe, fair, and enjoyable for all.
Our mission at PlatinPlay is simple yet profound: To guide UK players towards a superior online gambling experience by providing reliable, unbiased, and accurate information about the best gambling sites in the UK.
We envision PlatinPlay as a trusted advisor for online gambling enthusiasts, assisting them in navigating the vast landscape of online casinos. Our goals are rooted in the principles of integrity, transparency, and player-centricity.
We do this by providing comprehensive reviews of online gambling sites, carried out by our team of experienced casino and game review writers. These reviews analyse the critical aspects of each site, such as licensing, security, bonuses, payment methods, a variety of games, and customer support. By doing so, we ensure that our audience has all the necessary information to make informed decisions on the sites they choose to sign up and deposit to.
Secondly, we strive to maintain an up-to-date list of the best UK gambling sites, which we regularly refresh based on the latest findings from our ongoing site evaluations. This commitment ensures our audience always has access to current and accurate rankings.
Finally, we work to cultivate a safe online gambling environment and community. We only promote sites that are fully licensed and regulated by the UK Gambling Commission, ensuring our players’ safety and security.
What We Do
At PlatinPlay, our primary service is to be the reliable compass guiding you through the vast landscape of online casinos in the UK. Here’s a snapshot of what we do to fulfil our mission:
- Online casino reviews: Our professional team of reviewers critically analyses a wide variety of online casinos. They dive into the nitty-gritty details of each site, assessing their licensing and security measures, bonus offerings, payment methods, game variety, and customer support. The goal? To provide you with comprehensive and honest online casino reviews that help you choose the right online casino regardless of whether you are looking for a new platform to try, or want to test out an alternative to the one you currently play on.
- Casino ratings: Based on our thorough evaluations, we rate online casinos on a scale of 1 to 5. We carefully consider various factors, ensuring the ratings reflect the overall quality and reliability of the site. This way, you can quickly compare different platforms and decide which ones best fit your needs and preferences.
- Regular updates: The world of online gambling is dynamic and ever-changing. New casinos are launched every day, existing ones update their offerings, and regulations evolve. We stay on top of these changes to regularly update our rankings and reviews, ensuring you have access to the latest, most accurate information.
- Game reviews: Beyond casinos, we look into the games themselves. From slot machines to poker games, our team reviews the most popular and latest games in the industry, examining their gameplay, graphics, payout rates, and more. We equally scrutinise the game and studio providers that develop these games.
- Bonuses and promotions: The wide range of casino bonuses and promotions available is one of the factors that makes online gambling so enticing. But are they worth opting in? We sift through these offerings and their fine print, explaining the terms and conditions and highlighting the most generous deals.
- News and guides: To keep you informed and improve your gaming skills, we provide timely news updates about the iGaming industry and create in-depth guides on various casino games.
At PlatinPlay, our work is grounded in a set of core values and principles that guide our operations and decisions. These foundational beliefs ensure we maintain the highest level of integrity and objectivity in our affiliate marketing efforts.
- Honesty: We believe in providing our users with honest and accurate information. Our team of experts meticulously researches and reviews every casino and game we write about, presenting you with the facts and nothing but the facts.
- Transparency: We strive to be completely transparent in our operations. Every casino we feature on our site is reviewed using the same rigorous process and consistent criteria, ensuring fair comparison and unbiased recommendations.
- Integrity: At PlatinPlay, we uphold the highest standards of ethical behaviour. We are committed to making objective and impartial recommendations that are based solely on the quality of the online casinos and games, not the potential for affiliate earnings.
- Quality (over quantity): We are passionate about online gambling, and that passion drives our commitment to quality. We pull all the stops to carry out thorough research that informs our content and which will provide you with the best and most relevant information, reviews, and ratings – even if that takes time.
- Player-centric approach: We know that every player’s experience is unique (some of us are players ourselves after all!), so we put you at the heart of everything we do. We aim to help you make informed decisions and enhance your online gaming journey and take feedback to heart.
- Responsible gambling: We are fully committed to delivering content that aligns with responsible gambling. We strongly advocate playing within your means and utilising the tools and resources available to manage and limit gambling activities effectively.
Why choose PlatinPlay?
Choosing PlatinPlay as your guide in the world of online gambling brings several unique benefits to your gaming experience:
- Expert reviews: We’ve got years of experience in the online gambling industry. Our experts delve deep into the mechanics of each casino and game, ensuring that our reviews are comprehensive, informed, and up to date.
- Unbiased recommendations: At PlatinPlay, we work independently and prioritise our users above all. This means our recommendations are unbiased, based on rigorous testing and thorough analysis, rather than influenced by any external factors.
- Diverse selection: We provide an extensive list of online casinos and games, ensuring that you can find options that perfectly suit your preferences and style of play.
- Licensed and secure casinos: We only recommend online casinos that are fully licensed and regulated by the UK Gambling Commission (UKGC), ensuring they follow the highest security standards.
- User-friendly platform: PlatinPlay is designed to be user-friendly, allowing you to easily navigate and find the information you need. Whether you’re looking for the best online slots in the UK, specific online casino reviews, or a list of the best online casinos, you can find it all on PlatinPlay.
- Player education: Aside from reviews and recommendations, we also provide educational content to help both new and seasoned players understand the nuances of online gambling.
Meet the Team
Here's our team of PlatinPlay professionals with the common goal of offering the best, most accurate information for all casino players and enthusiasts!